Meta Intros Creator Marketplace, New Tools

instagram, reels, stories, facebook, meta, creators, stars, monetization

Meta is introducing expanded tools to help creators Make more money, including a creator marketplace with branded partnerships, an expanded Facebook Stars program, a wider Facebook Reels earnings program and more.

The social giant said it’s also committing to not taking fees on Subscriptions, Badges, Paid Online Events and Bulletin until Jan. 1, 2024, extending the no-fee program by a year, according to a Wednesday (June 22) Meta blog post.

Meta said the new technologies will not only help creators earn more online now, but will also help creators as “we build for the metaverse,” per the post.

See also: Zuckerberg Shows off Meta’s VR Progress

As Meta develops for the metaverse, the company recently unveiled four virtual reality headset prototypes whose end products will produce displays as realistic as the physical world and more advanced than traditional computer screens today, PYMNTS reported this week.

“As we build for the metaverse, investing in web3 technologies and digital collectibles like NFTs is a crucial part of our long-term commitment to creators,” Meta said in the blog post. “We’re expanding our test of digital collectibles on Instagram to more creators and a handful of additional countries.”

Read more: Facebook to Restructure Feed Around Videos to Take on TikTok

Aside from a digital wallet for the metaverse, Meta is also expanding its test of digital collectibles like non-fungible tokens (NFTs), on Instagram.

Meta is planning to add a feature to enable the sharing of digital collectibles on Facebook with select US creators. Plans to test NFTs are also in the works for Instagram Stories with SparkAR.

Facebook Stars is a digital good that fans can buy and send to support creators. The Facebook Stars program is now open to more creators, including eligible Facebook Live and on-demand video creators. It will soon open up to Facebook Reels as well.



About: PYMNTS’ survey of 2,094 consumers for The Tailored Shopping Experience report, a collaboration with Elastic Path, shows where merchants are getting it right and where they need to up their game to deliver a customized shopping experience.

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